The True Cost of Makeup - PSEUDO LABS

The True Cost of Makeup

How can you make a difference? The importance of switching to vegan and cruelty-free products. 

Quarantine has many of us impulse buying with all of this extra time on our hands. It is hard not to when all it takes is a swipe up on Instagram, and a single tap to get that new thing you’ve had your eye on. Our technology plays a role in marketing goods to us, however, how often do we consider the real costs of the things we buy? Although we don’t really see how these things are made, no matter how wonderful they may seem, there is always a cost to it. By cost, I’m talking about the environment, and the cost to animals if they are exploited or not. It is important to take the time and care about what goes into the things we spend our money on. When it comes to makeup, it has been known that some companies test on animals, or include animal products in their formulas. PETA has been speaking out about the testing and exploitation of animals for years. At Pseudo Labs, we decided to make it easy for you and dive into what all this means and how you can easily identify what to look out for when purchasing products. Because if doing something as easy as purchasing vegan and cruelty-free products can help these animals, why wouldn’t you do this?


The difference between vegan and cruelty-free products:

For a product to be vegan, it does not contain any ingredients derived from an animal whatsoever. Similarly, if a product is considered cruelty-free, that means that the products can not be tested on animals. Obviously it would be ideal if the products you buy are both, however, these are great steps in the right direction. Luckily, Pseudo Labs has taken active steps to ensure that our products are vegan and cruelty-free! From product to packaging, no animals were harmed in the making of PHreckles. Our white, faux leather carrying cases are in fact vegan and cruelty-free, taking active steps to prevent further exploitation and harm to animals in the makeup industry. 

Why is switching to vegan and cruelty-free products important?

Where you invest your money has a real impact on animals and the environment! Even if you are totally against animal exploitation, investing in products that test on animals or use animal products cause you to indirectly fund that type of exploitation within the company. It is unfortunate that animals are treated this way, but the good news is that you can take active steps to help them and it can be as easy as being aware of the power of where you put your dollar. Making the switch from products that are tested on animals to ones that actively avoid their exploitation, helps act as an incentive to fund companies that are making a real difference in saving animals from these terrible conditions they would have to endure otherwise. Listen, I know it can be hard to ditch your die-hard makeup product after finding out they participate in animal testing. Luckily, with so many amazing vegan and cruelty-free products and companies on the rise, it is easy to find some incredible alternatives!

What to look for when seeking out vegan and cruelty-free beauty products.

Peta has made it so easy with their “Beauty Without Bunnies” campaign to help act as a database to determine which brands or products are vegan, cruelty-free, or both! You want to make sure that companies ban animals testing, as well as any animal product derivatives such as honey, beeswax, carmine, squalene, or lecithin in their products. Most of the time, companies have designated logos like PETA, The Vegan Society, or Cruelty Free International to make them easy to spot. These sites also provide great resources to help find out which brands are actually cruelty free and which are not. 


Overall, it is important to be mindful of the ways we can impact the world around us with something as simple as where we put our money. According to PETA, “Each year, more than 100 million animals—including mice, rats, frogs, dogs, cats, rabbits, hamsters, guinea pigs, monkeys, fish, and birds—are killed in U.S. laboratories for biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing.” Although incorporating vegan and cruelty-free products can be a bit of trial and error, incorporating these products and ditching exploitative ones really makes a difference with such a large ongoing issue within the makeup industry. Pseudo Labs ditched the animal products and the cruelty that ties into that by ensuring that our products are vegan and cruelty-free. If you could make a difference with a simple switch, why wouldn’t you make the change to vegan and cruelty free products?

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