Davines OI Shampoo

Brooke's Beauty Favorite

I've gone through more bottles of this shampoo than I can count. Davines OI Shampoo is one of those rare products that makes your hair feel incredibly clean while still leaving it soft, hydrated, and full of movement. It gives me that fresh-from-the-salon feeling every time I use it, with noticeably less frizz and so much more shine.

Powered by nourishing Roucou oil, the formula helps strengthen and protect the hair while delivering lightweight moisture that never feels heavy. I especially love that it works beautifully on all hair types and leaves my hair feeling healthy instead of stripped. And the scent is unforgettable—luxurious, clean, and the kind of fragrance people always ask about.

It's a staple in my shower and one of the easiest beauty recommendations I can make. If you're looking for a shampoo that consistently leaves your hair softer, shinier, and healthier with every wash, this is the one I always come back to.

Key Benefits:

• Extraordinary Softness & Shine: Leaves hair incredibly soft, silky, and lustrous.
• Volumizing & Full-Bodied: Adds noticeable body and fullness without weighing hair down.
• Gentle Cleansing & Detangling: Delicately cleanses the scalp and hair, making detangling easier.
• Antioxidant Protection: Roucou oil, rich in beta-carotene and antioxidants, helps protect hair from aging, UV rays, and environmental damage.
• Long-Lasting Fragrance: Imparts a persistent, invigorating, and indulgent perfume to your hair.
• Frizz Reduction: Hydrates and nourishes strands to help reduce frizz.

About the Key Ingredient: Roucou Oil

Roucou oil is extracted from the seeds of the Achiote plant, native to the Amazon. It is incredibly rich in beta-carotene (100 times more than carrots) and provides a restructuring action, promoting hair growth and offering strong antioxidant protection against daily stresses, including UV rays. This ingredient is key to improving the appearance of damaged hair and contributing to a silky effect on all hair types.

How to Use:

Apply the OI Shampoo evenly to wet hair and scalp, gently massaging into a lather. Rinse thoroughly. Repeat if required. For best results, follow with Davines OI Conditioner and consider incorporating Davines OI Oil or OI All In One Milk into your routine for enhanced shine, frizz control, and heat protection.

Commitment to Sustainability:

Davines is an Italian brand renowned for its professional quality hair care and deep respect for the environment. A B Corp certified company, Davines is committed to ethical sourcing and sustainability, utilizing 100% renewable energy in their production and formulating products with over 60% natural and organically certified ingredients. The OI Shampoo is vegan, cruelty-free, and free from sulphates and parabens.